Compare the Value
Most business people advertise and we would never suggest
that you stop advertising. However, "Compare the Value" between
advertising and word-of-mouth marketing. Being a member of
BNl is like having up to 40 salespeople marketing your product
or
service everyday.
BNI provides a structured and supportive system of giving
and receiving business.
It does so by providing an environment in which you develop
personal relationships with dozens of other qualified business
professionals. By establishing this "formal" relationship
with other people, you will have the opportunity to substantially
increase your business.
Good Referrals
Good Referrals offer the opportunity to do business with someone
who is in the market to buy your product or service. Although
not a guaranteed sale, a good referral is an open door to discuss
your business with someone who is interested in your product
or service. Each member knows several people. This extended network
is a rich data base of potential business available to members
of BNI.
Word of Mouth
Word of Mouth is the most cost-effective form of advertising
possible. BNI provides a structured environment for the development
and exchange of quality business referrals for both men and
women. By comparison, getting referrals through a one day 4"x4" display
ad costs an average of $1,568.00, based on another a survey
published in The World's Best Known Marketing Secret. Based
on a survey
conducted by Dr. Ivan R. Misner, each member of BNI passes
an average of over $15,660 worth of potential business to other
members in one years' time.
